Privacy Notice

Last updated: 24.2.26

A quick summary

Here’s the short version:

You must be 13 or older to sign up.
We only collect personal information if you choose to give it to us.
We do not sell your data.
You can unsubscribe or ask us to delete your information at any time.
Our career suggestions are automated, but they do not make decisions about you.

You can read the full details below.

Who we are

WonderWhat is a careers discovery platform helping young people explore creative industries and understand routes into them.

For data protection purposes, WonderWhat is the data controller of the information you provide.

If you have any questions, contact us at:
‍digital@bondandcoyne.co.uk
Studio 3, Chester House, 1 Brixton Road, London SW9 6DE

Age requirement

WonderWhat is designed for secondary school students aged 13 and over.

By signing up to our newsletter or submitting your details, you confirm that:

You are 13 or older, or
You have permission from a parent, guardian or school where required.

We do not knowingly collect personal information from children under 13. If we become aware that we have done so, we will delete it.

You will see a checkbox confirming you are 13+ before submitting your details.

What information we collect

We only collect information necessary to run the platform and stay in touch if you ask us to.

This may include:

Your name
Your email address
Your school (if you choose to share it)
Technical information such as device type, browser and usage data
Information about how you interact with the platform

If you use the chat feature, we process the questions you type in order to generate responses.

We ask that you do not share sensitive personal information in chat, such as health details, financial information or home addresses.

How the chat and AI features work

WonderWhat uses a guided AI system trained on a curated dataset of courses and careers.

When you:

Tap images
Ask questions in chat
Explore suggested roles

…our system uses automated processing to suggest careers that may match your interests.

Important:

These suggestions are for guidance only.
They do not limit your options.
They do not make decisions about your education or future.
They do not have legal or significant effects on you.

Chat inputs may be stored securely to improve the service and ensure it works properly. They are not sold or used for advertising.

Why we collect your information

We use your information to:

Send newsletters or updates, if you subscribe
Respond to enquiries
Improve the platform
Monitor performance and usage
Keep the platform secure

We do not sell your data. We do not use your data for third-party advertising.

Our legal basis

Under UK GDPR, we rely on:

Consent – when you subscribe to emails
Legitimate interests – to operate, improve and secure the platform

You can withdraw consent at any time by unsubscribing or contacting us.

How long we keep your information

Newsletter data: kept until you unsubscribe
Enquiries: up to 12 months after resolution
Usage analytics: retained according to our analytics provider settings
Chat data: retained only as long as necessary for service improvement and security

After this period, data is securely deleted.

How we store your information

We use secure systems and trusted service providers. Access is restricted to authorised team members.

If any data is processed outside the UK, we ensure appropriate safeguards are in place.

Your rights

You have the right to:

Ask what data we hold about you
Ask us to correct it
Ask us to delete it
Withdraw consent at any time
Object to certain processing

To exercise your rights, email:
‍digital@bondandcoyne.co.uk